Founded by Steve Longley in 2003 to provide leading U.S. based insurance & financial services companies with exceptional direct mail & email creative and database services.
Integra's communication strategy takes a three-pronged approach to lifting response of Spanish speaking customers over traditional marketing approaches, delivering 1) Creative Lift 2) In-Culture Communication Lift and 3) Optimal Targeting Lift.
Our Focus on Achieving Results.
Using Integra's Lift-Multiplier approach to targeted Hispanic communications, Integra's clients typically achieve a 15-45% response lift.
Our Tools and Team.
Integra segments on customer baskets, purchase behavior, store characteristics, demographics & acculturation levels. We develop marketing strategy blueprints, focusing on appropriate in-culture and / or in-language messaging to each targeted Hispanic customer segment.